How To Create A Supplement Formula

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Concluding updated: Dec-v,2022

Create a Dietary Supplement Formula With These Expert Tips

If you're reading this article, chances are that y'all're either thinking almost or have already made the decision to launch your own dietary supplement visitor.

Later you lot've determined who your target audience is, finalized your customer acquisition strategy, and conducted a thorough competitive analysis (we cover all of this in more detail in our simple 10-step guide to starting a supplement visitor), the next step in your entrepreneurial journey is to identify and finalize your product offering.

Simply, how do you brand a dietary supplement? For starters, you lot could follow one of these conception strategies:

1. Codify the cheapest possible product, without regard to scientific substantiation for whatever claims. Chances are that most or all of the nutraceuticals nowadays will exist "fairy-dusted" into the formula.
2. Formulate a production containing a clinically relevant dose of at least one nutraceutical, providing scientific support for claim substantiation. In this instance, in that location may too be fairy dusting of some nutraceuticals.
3. Formulate a production containing clinically relevant doses of all nutraceuticals nowadays, providing scientific support for merits substantiation and no fairy dusting of nutraceuticals.

I'thou going to dive into the benefits and drawbacks of these tactics in more detail beneath and then explain the process of how to create a dietary supplement formula using my 40+ years of nutraceutical formulation experience.

Continue to read this blog article by scrolling downwards or click below to listen to my podcast about this topic:

The Concept of "Fairy Dusting" and Nutraceutical Formulation

Before discussing each of these formulation strategies, permit me to define what I hateful when I say fairy dusting. Fairy dusting is a term that describes the practise of adding one or more than nutraceuticals to a formulation at doses that are below those shown to exist effective.

For case, let's say that you plan to include a specific Boswellia extract, and let's say that in human being enquiry it was shown to be effective for joint comfort at doses of 100-200 mg. If y'all decide to include information technology a dose of ten mg, then you accept no scientific footing for supporting a claim for efficacy.  In fact, if you lot decide to include it in a dose of 99 mg, yous still have no scientific basis for supporting a claim for efficacy - although arguably, the 10 mg dose is a far meliorate example of fairy dusting.

How most the "synergistic potentiation" argument? This theory says that information technology's okay to use a lower dose of a given nutraceutical if you combine it with some other nutraceutical that has a similar function. I've been in this industry for a long time, and so I take no trouble proverb that simply doesn't fly. Unless yous have a study showing that, when combined with another nutraceutical, the lower dose is effective, this do is nonetheless fairy dusting and there is still no scientific basis for supporting an efficacy claim.

Of course, there are many proprietary blends in dietary supplements with a milligram amount for the total alloy, but undisclosed amounts of its component nutraceuticals. Let's exist honest with each other. Although companies often claim that the reason for the proprietary alloy is to protect their intellectual property, the existent reason is that near companies create these blends so that they don't take to disclose whether each nutraceutical is present in a clinically relevant dose. So generally speaking, using proprietary blends is also a way to hide fairy dusting.

Formulate the Cheapest Possible Dietary Supplement

The but advantage of this formulation strategy is that your cost of goods volition be very low, which gives you the opportunity to maximize your profit. Conversely, the disadvantages are that:

1. You lot won't have sufficient amounts of any nutraceutical necessary to substantiate claims (a regulatory ticking time bomb).
2. The product won't probable have whatever efficacy.
3. The lack of efficacy will likely translate to poor repeat sales.
4. This will all likely reflect poorly on your make and your brand'south reputation.

As a dietary supplement make possessor, it's important to call up that people will ultimately ingest your production. Y'all have an obligation to protect them and provide them with the high-quality product possible. Cut corners to make a few extra bucks will ultimately backlash and pb to your downfall.

Similarly, choosing a faster and cheaper dietary supplement manufacturer doesn't work and is a state of affairs y'all should avoid at all costs. Our Vice President of Contract Manufacturing, Vincent Tricarico, said it best:

"Finding the right supplement manufacturer takes time - and that'due south okay. If there's any aspect of the dietary supplement manufacturing journeying worth investing fourth dimension and effort into, it's this."

Codify a Dietary Supplement Containing a Clinically Relevant Dose of At To the lowest degree Ane Nutraceutical

In my expert stance, this strategy is the minimum acceptable approach to formulating a dietary supplement. By including at least ane—just hopefully 2 or fifty-fifty three—nutraceuticals at clinically relevant doses, you gain the following advantages:

1. There will exist a sufficient dose of those few nutraceuticals to substantiate claims.
2. Sufficient doses mean that consumers are probable to feel some positive results when using your production.
3. Consumers experiencing positive results will likely interpret to repeat sales.
4. This volition all probable have a positive effect on your brand and your brand'south reputation. Afterward all, people love to post product reviews on popular platforms such equally Amazon and Google.

The only downside is that your costs of goods will be higher than with the commencement option, but these costs can still exist controlled and can however interpret to a downstream manufacturer's suggested retail price (MSRP) that is acceptable to consumers—specially if the product actually works.

Formulate a Dietary Supplement Containing Clinically Relevant Doses of All Nutraceuticals Present

Formulating a product containing clinically relevant doses of all nutraceuticals present is the gilded standard strategy in dietary supplement conception. Taking this approach means that:

1. In that location will be sufficient doses of all nutraceuticals to substantiate claims.
2. Sufficient doses of all nutraceuticals mean that consumers will nigh certainly experience positive results when using your product.
3. Experiencing such positive results will almost certainly translate to echo sales.
4. This volition near certainly take a positive effect on your brand and your brand's reputation.

The two disadvantages are that:

1. Your costs of goods volition exist college due to using clinically relevant doses of all nutraceuticals (which may be a roadblock to sales among some consumers due to a higher MSRP).
2. The number of tablets/capsules needed to obtain the dose may exist higher which may result in a compliance trouble with some consumers. Yet, if you want to produce the best possible production, then this is the formulation strategy for you.

The Process of Formulating an Evidence-Based Dietary Supplement

Assuming that you've decided on the 2d or third option as a strategy for formulating a dietary supplement, you will want to assure that you accept the right doses of the correct ingredients in your product to aid assure an evidence-based supplement. If you don't accept a background in the science of nutraceuticals, I highly recommend that you lot utilize the services of a qualified formulation consultant, hire such an individual as a member of your corporate staff, or take your production manufactured at a supplement contract manufacturing facility that has a qualified formulator on staff.

Know the actual steps in the process of manufacturing dietary supplements. Refer to our guide "Step-by-Step Process of Manufacturing Dietary Supplements" for more information.

Conclusion

From the list above, yous tin see the that process of formulating a dietary supplement is not uncomplicated (at least not if you exercise it correct). That'due south the reason I advise that you utilize the services of a qualified formulator to aid you with the process. To reiterate, a skillful CM can help you with the procedure, so cull your CM wisely.

Set up to become started? Call 855-492-7388 to speak with ane of our production specialists or transport us your request for a free supplement manufacturing price quote.

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What Our Customers Say About Our Dietary Supplement Manufacturing Services

"NutraScience Labs' Unabridged team is a joy to work with!"

ALISON KLINGER

"I take worked with NutraScience Labs for over 10 years and send all my clients and projects to them. Their commitment to acme quality formulations, compliance, and innovation is second-to-none in the industry. Beyond infrequent production capabilities and the Entire squad is a joy to work with! If y'all're looking for the best in the business, you've found it in NutraScience Labs."

January 24th, 2020

Gene Bruno, MS, MHS, RH(AHG) - Mr. Bruno possesses over 43 years of dietary supplement industry experience. With a Master'south degree in nutrition and a second Master'due south caste in herbal medicine, he has a proven runway tape of formulating innovative, testify-based dietary supplements. Mr. Bruno currently serves as both the Senior Manager of Product Innovation at Twinlab Corporation and Professor of Nutraceutical Scientific discipline at Huntington Academy of Health Sciences.

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